prime asphalt

Hey Prime, this is Ethan with Edge Digital Marketing. I was looking at your shop's Google Business Profile and noticed it's either unclaimed or missing a lot of info — no photos, incomplete hours, no posts. That profile is the first thing people see when they search for paving in KC. We optimize GBP profiles specifically for trades companies and it makes a huge difference in calls. Got 10 min? Reply STOP to opt out.

Hey Prime,

Saw your shop on Google — clearly doing great work. But your Google Business Profile is unclaimed or missing key info — no photos, incomplete hours, no posts. That profile is literally the first thing people see when they search "paving KC."

We optimize GBP profiles specifically for trades — photos, posts, complete categories, FAQs. Combined with our SEO and review automation, most clients see direct calls jump 30-50% in 60 days.

Quick note — we also flagged Low Reviews, Outdated Website as secondary gaps. All of those are part of what we handle, so it's the same conversation.

Got 15 minutes this week for a Zoom? I'll pull up your top competitors in KC and show you exactly where the gap is.

— Ethan
Edge Digital Marketing

**Opener (10s):**
"Hey, is this Prime? My name's Ethan with Edge Digital Marketing here in KC. Got 60 seconds? I'll be quick."

**Hook — Pain Point:**
"I was looking at your shop's Google Business Profile and noticed it's missing a lot — no photos, no posts, incomplete info. That profile is the first thing people see when they search for paving in KC. Is that on your radar?"

**Bridge — Additional Services:**
"GBP optimization is the quick win. From there it's review automation, SEO, and social content. Most paving companys see a 30-50% lift in direct calls within 60 days from GBP alone."

**Ask:**
"Here's all I want — 15 minutes on Zoom. I'll pull up your Google profile and your top competitors in KC and show you exactly where you're invisible. Thursday afternoon or Friday morning?"

**Objection Handlers:**
- "Send me info" → "Sure, but 15 min on Zoom gets you 10x more. Thursday 2pm?"
- "Already have someone" → "Cool — who? Most of those folks don't specialize in trades. Worth a second opinion."
- "We're busy enough" → "Perfect — means when you DO want to grow, the engine's already built. Marketing takes 90 days to kick in."
- "Not interested" → "Totally fair. Can I shoot you a couple examples of what we did for other KC paving companies? If still a no after that I'll leave you alone."

**Close:**
"Alright, what's the best email to send a calendar invite to? Drop me your email and I'll get something on your calendar this week."