Labortech Solutions
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better service heating cooling & plumbing

Hot · 78Pitch: DominateHVACNo AdsNo Video
Open in GHL
Contact
City
Source
Apify Google Maps Scraper
Added
2mo ago
All tags
HVACKansas CityApify Scrape 2026 04 03Nurture No AdsNo VideoRefreshed 2026 06Score 78HotTier DominateRubric V2 2026 06Rubric V2 ValidatedValidated Stay Dominate
Status
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Signal Summary
Better Service Heating Cooling & Plumbing scores 35/100 — primary gap is **No Ads**, with secondary gaps in No Video. The SMS and email below follow the CLAUDE.md voice rules (conversational, no jargon, opens with the specific signal that triggered the lead). Call script tracks the standard opener → hook → bridge → ask → objections → close flow.
SMS
Hey, this is Ethan with Edge Digital Marketing. I searched for hvac companies in KC and noticed Better Service Heating Cooling & Plumbing isn't running any Google Ads. Your competitors are paying to show up at the top of every search. We run targeted ad campaigns specifically for hvac companies — most of our clients see ROI within the first month. Got 10 min this week? Reply STOP to opt out.
Email
Subject
Better Service Heating Cooling & Plumbing isn't running ads — your competitors are
Hey,

Saw Better Service Heating Cooling & Plumbing online — strong reputation, solid reviews. But you're not running any digital advertising. Your competitors are paying to show up at the top of every "hvac KC" search. That's where the cash jobs come from — they're all going to them.

We run targeted ad campaigns specifically for hvac companies — most clients see ROI within the first month. Combined with our SEO and review automation, you cover both short-term lead flow and long-term ranking.

Quick note — we also flagged No Video as secondary gaps. All of those are part of what we handle, so it's the same conversation.

Got 15 minutes this week for a Zoom? I'll pull up your top competitors in KC and show you exactly where the gap is.

— Ethan
Edge Digital Marketing
Call Script
**Opener (10s):**
"Hey, is this the owner over at Better Service Heating Cooling & Plumbing? My name's Ethan with Edge Digital Marketing here in KC. Got 60 seconds? I'll be quick."

**Hook — Pain Point:**
"I was looking at Better Service Heating Cooling & Plumbing online. You're not running any digital advertising. Your competitors are paying to show up at the top of every search. Have you tried ads before?"

**Bridge — Additional Services:**
"Ads is one piece. We also handle SEO (organic side), GBP, and reviews. Ads bring leads now, the others build long-term ranking. That's the Premium tier play."

**Ask:**
"Here's all I want — 15 minutes on Zoom. I'll pull up your Google profile and your top competitors in KC and show you exactly where you're invisible. Thursday afternoon or Friday morning?"

**Objection Handlers:**
- "Send me info" → "Sure, but 15 min on Zoom gets you 10x more. Thursday 2pm?"
- "Already have someone" → "Cool — who? Most of those folks don't specialize in trades. Worth a second opinion."
- "We're busy enough" → "Perfect — means when you DO want to grow, the engine's already built. Marketing takes 90 days to kick in."
- "Not interested" → "Totally fair. Can I shoot you a couple examples of what we did for other KC HVAC companies? If still a no after that I'll leave you alone."

**Close:**
"Alright, what's the best email to send a calendar invite to? Drop me your email and I'll get something on your calendar this week."