downunder roofing

Hey, this is Ethan with Edge Digital Marketing. Downunder Roofing's work speaks for itself but I noticed you don't have any video content online. Video is the #1 thing that builds trust with homeowners right now — before/afters, crew introductions, job walkthroughs. We handle the filming, editing, and posting so you just show up and do what you do. Want to see some examples? Reply STOP to opt out.

Hey,

Saw Downunder Roofing online — your work looks great. But you don't have any video content online — no before/afters, no crew intros, no job walkthroughs. Video is the #1 trust-builder for homeowners right now. Without it you're losing direct-call jobs to shops that have it.

We handle the filming, editing, and posting — you just show up and do what you do. Combined with our social posting and SEO, your content actually drives calls, not just views.

Quick note — we also flagged No Ads as secondary gaps. All of those are part of what we handle, so it's the same conversation.

Got 15 minutes this week for a Zoom? I'll pull up your top competitors in KC and show you exactly where the gap is.

— Ethan
Edge Digital Marketing

**Opener (10s):**
"Hey, is this the owner over at Downunder Roofing? My name's Ethan with Edge Digital Marketing here in KC. Got 60 seconds? I'll be quick."

**Hook — Pain Point:**
"I was looking at Downunder Roofing online. Your work speaks for itself but no video content anywhere — no before/afters, no crew intros, no job walkthroughs. Video is the #1 thing building trust with homeowners right now. Is that something you've thought about?"

**Bridge — Additional Services:**
"Video is one piece. We layer it with social posting, SEO, and review automation. roofing companys with consistent video content close more direct cash jobs because trust is built before the call."

**Ask:**
"Here's all I want — 15 minutes on Zoom. I'll pull up your Google profile and your top competitors in KC and show you exactly where you're invisible. Thursday afternoon or Friday morning?"

**Objection Handlers:**
- "Send me info" → "Sure, but 15 min on Zoom gets you 10x more. Thursday 2pm?"
- "Already have someone" → "Cool — who? Most of those folks don't specialize in trades. Worth a second opinion."
- "We're busy enough" → "Perfect — means when you DO want to grow, the engine's already built. Marketing takes 90 days to kick in."
- "Not interested" → "Totally fair. Can I shoot you a couple examples of what we did for other KC roofing companies? If still a no after that I'll leave you alone."

**Close:**
"Alright, what's the best email to send a calendar invite to? Drop me your email and I'll get something on your calendar this week."