bruce whitney

Hey Bruce, this is Ethan with Edge Digital Marketing. I was researching blue collar companies in Kansas City and noticed competitors are ranking above Whitney Collision on Google for most of the big keywords. They're not better than you — they just have better marketing. We fix that. Can I show you what we'd do differently? Reply STOP to opt out.

Hey Bruce,

Saw Whitney Collision on Google — reviews look solid, work clearly speaks for itself. But your competitors are ranking above you for "blue collar Kansas City" and most of the big keywords. They're not better than you — they just market better. You're losing first-call slots to shops your work would beat in a head-to-head.

Three-pronged fix: review automation to close the volume gap, SEO + content to compete for search terms they own, and GBP optimization to win the local map pack. We do all three for blue collar companies exclusively.

Got 15 minutes this week for a Zoom? I'll pull up your top competitors in Kansas City and show you exactly where the gap is.

— Ethan
Edge Digital Marketing

**Opener (10s):**
"Hey, is this Bruce? My name's Ethan with Edge Digital Marketing here in KC. Got 60 seconds? I'll be quick."

**Hook — Pain Point:**
"I was looking at Whitney Collision online. You're getting outranked on Google by competitors who aren't better than you — they just market better. Is that on your radar?"

**Bridge — Additional Services:**
"Three-pronged fix. One, review automation to close the volume gap. Two, SEO + content to compete for the search terms they own. Three, GBP optimization to win the local map pack. That's our Premium tier."

**Ask:**
"Here's all I want — 15 minutes on Zoom. I'll pull up your Google profile and your top competitors in Kansas City and show you exactly where you're invisible. Thursday afternoon or Friday morning?"

**Objection Handlers:**
- "Send me info" → "Sure, but 15 min on Zoom gets you 10x more. Thursday 2pm?"
- "Already have someone" → "Cool — who? Most of those folks don't specialize in trades. Worth a second opinion."
- "We're busy enough" → "Perfect — means when you DO want to grow, the engine's already built. Marketing takes 90 days to kick in."
- "Not interested" → "Totally fair. Can I shoot you a couple examples of what we did for other KC shops? If still a no after that I'll leave you alone."

**Close:**
"Alright, what's the best email to send a calendar invite to? Drop me your email and I'll get something on your calendar this week."