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savanah logan
Hot · 70Pitch: FoundationOutdated WebsiteNo SocialEmail needs discovery
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Source
AI Lead Gen - Plumbing - Kansas City
Added
1mo ago
All tags
Plumbing KC Batch 1Warm Outdated WebsiteNo SocialRefreshed 2026 06Email Needs DiscoveryScore 70Rubric V2 2026 06Tier FoundationWarmRubric V2 ValidatedValidated Demote From Dominate
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Signal Summary
KC Sunshine Services scores 60/100 — primary gap is **Outdated Website**, with secondary gaps in No Social. The SMS and email below follow the CLAUDE.md voice rules (conversational, no jargon, opens with the specific signal that triggered the lead). Call script tracks the standard opener → hook → bridge → ask → objections → close flow.
SMS
Hey Savanah, this is Ethan with Edge Digital Marketing. I pulled up KC Sunshine Services's website and noticed it could use an upgrade. Homeowners judge your work by your site before they ever call. We rebuild websites for blue collar companies that actually convert visitors into calls. Quick chat this week? Reply STOP to opt out.
Email
Subject
KC Sunshine Services's website might be costing you jobs
Hey Savanah, Saw KC Sunshine Services online — clearly running a quality operation. But your website needs an upgrade — it's slow, the design is dated, and on mobile it's a struggle. Homeowners judge your work by your site before they ever call. A dated site costs you real jobs every week. We rebuild websites for blue collar companies that actually convert — fast loading, mobile-first, easy booking flow. We also handle SEO and review automation so the new site shows up on Google and stays competitive. Quick note — we also flagged No Social as secondary gaps. All of those are part of what we handle, so it's the same conversation. Got 15 minutes this week for a Zoom? I'll pull up your top competitors in KC and show you exactly where the gap is. — Ethan Edge Digital Marketing
Call Script
**Opener (10s):** "Hey, is this Savanah? My name's Ethan with Edge Digital Marketing here in KC. Got 60 seconds? I'll be quick." **Hook — Pain Point:** "I was looking at KC Sunshine Services online. Your reviews are solid but your website is dated — slow load, design feels old. Homeowners click off in 3 seconds if a site looks old. Is updating it on your radar?" **Bridge — Additional Services:** "Website refresh is step one. I also handle SEO so you actually rank, GBP optimization, and review automation. Most shops do all four together because the website alone won't fix ranking." **Ask:** "Here's all I want — 15 minutes on Zoom. I'll pull up your Google profile and your top competitors in KC and show you exactly where you're invisible. Thursday afternoon or Friday morning?" **Objection Handlers:** - "Send me info" → "Sure, but 15 min on Zoom gets you 10x more. Thursday 2pm?" - "Already have someone" → "Cool — who? Most of those folks don't specialize in trades. Worth a second opinion." - "We're busy enough" → "Perfect — means when you DO want to grow, the engine's already built. Marketing takes 90 days to kick in." - "Not interested" → "Totally fair. Can I shoot you a couple examples of what we did for other KC shops? If still a no after that I'll leave you alone." **Close:** "Alright, what's the best email to send a calendar invite to? Drop me your email and I'll get something on your calendar this week."