the hvac guys

Hey, this is Ethan with Edge Digital Marketing. I searched for hvac companies in KC and noticed The HVAC Guys isn't running any Google Ads. Your competitors are paying to show up at the top of every search. We run targeted ad campaigns specifically for hvac companies — most of our clients see ROI within the first month. Got 10 min this week? Reply STOP to opt out.

Hey,

Saw The HVAC Guys online — strong reputation, solid reviews. But you're not running any digital advertising. Your competitors are paying to show up at the top of every "hvac KC" search. That's where the cash jobs come from — they're all going to them.

We run targeted ad campaigns specifically for hvac companies — most clients see ROI within the first month. Combined with our SEO and review automation, you cover both short-term lead flow and long-term ranking.

Quick note — we also flagged No Social, No Video as secondary gaps. All of those are part of what we handle, so it's the same conversation.

Got 15 minutes this week for a Zoom? I'll pull up your top competitors in KC and show you exactly where the gap is.

— Ethan
Edge Digital Marketing

**Opener (10s):**
"Hey, is this the owner over at The HVAC Guys? My name's Ethan with Edge Digital Marketing here in KC. Got 60 seconds? I'll be quick."

**Hook — Pain Point:**
"I was looking at The HVAC Guys online. You're not running any digital advertising. Your competitors are paying to show up at the top of every search. Have you tried ads before?"

**Bridge — Additional Services:**
"Ads is one piece. We also handle SEO (organic side), GBP, and reviews. Ads bring leads now, the others build long-term ranking. That's the Premium tier play."

**Ask:**
"Here's all I want — 15 minutes on Zoom. I'll pull up your Google profile and your top competitors in KC and show you exactly where you're invisible. Thursday afternoon or Friday morning?"

**Objection Handlers:**
- "Send me info" → "Sure, but 15 min on Zoom gets you 10x more. Thursday 2pm?"
- "Already have someone" → "Cool — who? Most of those folks don't specialize in trades. Worth a second opinion."
- "We're busy enough" → "Perfect — means when you DO want to grow, the engine's already built. Marketing takes 90 days to kick in."
- "Not interested" → "Totally fair. Can I shoot you a couple examples of what we did for other KC HVAC companies? If still a no after that I'll leave you alone."

**Close:**
"Alright, what's the best email to send a calendar invite to? Drop me your email and I'll get something on your calendar this week."