mike covington

Hey Mike, this is Ethan with Edge Digital Marketing. Saw Bristol Plumbing online and your work looks great, but you're invisible on social media. Most homeowners check Instagram and Facebook before hiring. We handle all the posting, content, and ads so you don't have to think about it. Want to see how it works? Reply STOP to opt out.

Hey Mike,

Saw Bristol Plumbing online — quality work, strong reputation. But you're invisible on social media — no Facebook, no Instagram, no video. Most homeowners check social before hiring. Without social proof, you're losing direct-call jobs to shops with a better online presence.

We handle all the posting, content, and ads so you don't have to think about it. Before/after content is the #1 viral format right now for trades. We also handle SEO and review automation as part of the full package.

Quick note — we also flagged No Seo, No Blog as secondary gaps. All of those are part of what we handle, so it's the same conversation.

Got 15 minutes this week for a Zoom? I'll pull up your top competitors in KC and show you exactly where the gap is.

— Ethan
Edge Digital Marketing

**Opener (10s):**
"Hey, is this Mike? My name's Ethan with Edge Digital Marketing here in KC. Got 60 seconds? I'll be quick."

**Hook — Pain Point:**
"I was looking at Bristol Plumbing online. Your reviews are solid but you've got basically zero social media presence. For your trade, that's a lot of trust you're not building. Is that on purpose or just nobody's gotten around to it?"

**Bridge — Additional Services:**
"Social is one piece — we handle filming, editing, posting. Bigger play is combining it with SEO and review automation. shops that do all three crush their market within a year."

**Ask:**
"Here's all I want — 15 minutes on Zoom. I'll pull up your Google profile and your top competitors in KC and show you exactly where you're invisible. Thursday afternoon or Friday morning?"

**Objection Handlers:**
- "Send me info" → "Sure, but 15 min on Zoom gets you 10x more. Thursday 2pm?"
- "Already have someone" → "Cool — who? Most of those folks don't specialize in trades. Worth a second opinion."
- "We're busy enough" → "Perfect — means when you DO want to grow, the engine's already built. Marketing takes 90 days to kick in."
- "Not interested" → "Totally fair. Can I shoot you a couple examples of what we did for other KC shops? If still a no after that I'll leave you alone."

**Close:**
"Alright, what's the best email to send a calendar invite to? Drop me your email and I'll get something on your calendar this week."