cooper frazier

Hey Cooper, this is Ethan with Edge Digital Marketing. I came across Hancock Brothers Plumbers and noticed you don't have a website yet. Right now, homeowners search Google before calling anyone — if you're not showing up, those jobs are going to your competition. We build sites and handle marketing specifically for blue collar companies. Got 10 min this week? Reply STOP to opt out.

Hey Cooper,

Saw Hancock Brothers Plumbers on Google — clearly doing good work, strong reputation. But you don't have a website. Homeowners pull out their phone and Google "blue collar near me." They call whoever has a real website with photos and reviews. Right now that's not Hancock Brothers Plumbers — even though it should be.

We build sites, optimize Google Business Profiles, and run review automation specifically for blue collar companies. One of our shop clients went from 30 reviews to 110+ in 4 months and doubled their direct phone calls.

Quick note — we also flagged No Social, No Ads as secondary gaps. All of those are part of what we handle, so it's the same conversation.

Got 15 minutes this week for a Zoom? I'll pull up your top competitors in KC and show you exactly where the gap is.

— Ethan
Edge Digital Marketing

**Opener (10s):**
"Hey, is this Cooper? My name's Ethan with Edge Digital Marketing here in KC. Got 60 seconds? I'll be quick."

**Hook — Pain Point:**
"I was looking at Hancock Brothers Plumbers online. Reviews are solid, your work clearly speaks for itself. But you don't have a website. Anyone Googling "blue collar near me" in KC is calling whoever shows up first. That's not you right now. Is that on purpose, or just nobody's gotten around to it?"

**Bridge — Additional Services:**
"Website is the obvious one but I also handle the SEO so you show up on Google, the Google Business Profile, and review automation. Most of our shops start with all four together because they reinforce each other."

**Ask:**
"Here's all I want — 15 minutes on Zoom. I'll pull up your Google profile and your top competitors in KC and show you exactly where you're invisible. Thursday afternoon or Friday morning?"

**Objection Handlers:**
- "Send me info" → "Sure, but 15 min on Zoom gets you 10x more. Thursday 2pm?"
- "Already have someone" → "Cool — who? Most of those folks don't specialize in trades. Worth a second opinion."
- "We're busy enough" → "Perfect — means when you DO want to grow, the engine's already built. Marketing takes 90 days to kick in."
- "Not interested" → "Totally fair. Can I shoot you a couple examples of what we did for other KC shops? If still a no after that I'll leave you alone."

**Close:**
"Alright, what's the best email to send a calendar invite to? Drop me your email and I'll get something on your calendar this week."